Acne Studios Seoul Flagship Store is located in a small site adjacent to Emporio Armani store in Apgujeong-ro. The exposed mechanical lines on the rectangular exterior mass reflect an integrated industrial and urbane image. The white polycarbonate façade brings an ambient natural lighting in inside during daytime while the building glows with interior lightings at nighttime. The architectural identity of Acne Studios is translated into a diverse texture of exposed concrete and slick metal panel finish in the interior.