Cheongju OSCO marks the starting point of a global MICE complex at the heart of Korea’s transportation hub and life-science industry cluster. Inspired by the form of a seed, the design symbolizes nature, life, and the region’s industrial identity. The west-facing façade, aligned with the main access road, adopts an open design that reveals interior art walls and user activity, while harmonizing with the landscape to enhance its role as a public facility. Exhibition and conference zones are clearly separated by floor, ensuring efficient circulation. The plan also secures space for future expansion of the exhibition hall. As a core cultural and industrial facility, OSCO will serve as a symbolic and growing hub for the local community.