Donghoon ChoiHead of Division/Strategic Business Div. / PCM Business Unit

He holds degrees in Architectural Engineering from Myongji University and Business Administration from Hanyang University. Over a 23-year tenure at Samoo Architects, he gained extensive experience by participating directly and indirectly in various projects from the early stages, focusing on marketing and business development. He played a key role in securing major national projects, including the Institute for Basic Science, Taekwondo Park, Garak Market Modernization, Government Data Centers, medical facilities, and convention centers, contributing to successful acquisition through strategic support. After serving as Head of the Marketing Division at Shinhan Architects, he joined HAEAHN Architecture in 2021, where he now leads the Strategic Business Division, leveraging his extensive experience.